Graphic & UX/UI Designs
To celebrate the upcoming 30th anniversary of the release of the Nike Air Max 2 CB ‘94s, I wanted to reimagine how this occasion would be celebrated by creating a mockup of their app and creating posters to celebrate the occasion. This project focuses on graphic poster and mobile designs.
Wireframe Process
I created wireframes to help brainstorm some ideas to figure out which compositions I wanted to try. I chose 6 of the most interesting layouts to try and refined them from there. The number corresponds to certain elements I wanted to include in each poster to help me organize my ideas.
Although Nike has a vast website with a large site map, my focus for this project was on the hero flow: landing page to product detail page. Below are the sitemap and wireframes for these pages.
Final Designs
The final posters and product landing page reflect the boldness of the shoes. Both digital and traditional are branded together so that customers viewing online or in-store can have the same experience.
