The Loveland Group LLC
The Loveland Group LLC is a non-profit organization offering education on community, culture, and social issues. I was the sole Lead Designer on the team and worked closely with their CEO to work across multiple sub-brands.
Loveland has a total of 4 brands:
[The Loveland Group]
[The Great Unlearn]
[The Great Unlearn Young Learners]
[Elizabeth’s of Akron]
I designed for each venture and gave them unique voices that represented each brand. All assets were used digitally across all of Loveland’s social media platforms.
Brand Guidelines
I created brand guidelines for all 4 ventures to help set standards and rules to help maintain each brand consistently across all channels. As the lead designer, I helped give direction on all visual assets as well as helped create templates for other teammates to use.
Campaigns
I designed each asset to match the personality of the brand they fell under. Doing so required me to work fast and communicate with multiple teams in order to make sure each asset hit the mark for the look and feel of the campaign. Below is the 2022 Black history month campaign I helped design.
Assets
Examples of some assets I created for The Loveland Group ranging from print material to marketing graphics. I created assets daily for all of the news, information, and events on their social and website pages.
